Introducing the ‘AppleVogue’ Collection – where luxury meets sustainability.  This new versatile plant based material is produced using fibers derived from the industrial processing of apples, where industrial waste from the jam and juice industry is recovered and transformed into a new raw material through a process patented by FRUMAT. This inevitably not only reduces the waste management costs and relative damages to the environment, but also offers a DMF free leather substitute, helping to lower the emissions and the consumption of energy often associated with the entire production chain in industry.